<p>The Idralia line by Santa Maria Novella is based on one of the company's historical preparations, combining tradition with innovation for a five-step skin care routine for all skin types. The Idralia serum with the scent of Rose Gardenia protects, moisturizes and makes the skin healthy and supple. Formulated with three different types of hyaluronic acid, it acts on three levels of the skin according to their molecular weight. Idralia serum acts in three stages: it moisturizes deeply, repairs the skin's surface and finally makes it supple and firm</p>
Born in 1221, the Officina Profumo-Farmaceutica di Santa Maria Novella is considered the oldest pharmacy in the world. Founded by Dominican friars, its history began when they had access to Santa Maria Inter Vineas, a small church outside Florence. There they cultivated herbs and plants in its garden to make medicines, ointments and balms. In 1334, Santa Maria Novella became known for treating a wealthy merchant from one of the most powerful families in Florence. Today the house is known worldwide for its perfumes, candles and "traditional preparations".