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Bioeffect is an Icelandic biotechnological skincare brand. It is the first care brand in the world to successfully replicate EGF (a natural epidermal growth factor discovered by a Nobel Award in 1986) from barley plants of greenhouse located near Reykjavik. This patented technology transforms barley grains into cellular activators and stimulates the process of skin renewal.
The mission of one of Bioeffect's co-founders, Dr. Bjorn Orvar, a specialist in molecular biology, has always been to develop clean, pure substances. The range of products includes only short formulas, derived from natural active ingredients coming from Iceland.