Memo fragrances are the result of a work carried out between the artistic director Clara Molloy and her husband John. The brand, founded in 2007, imagines perfume as a journey and builds its identity around magical destinations and intense raw materials evoking the travel memories of the founders: her, a Parisian poet with Catalan origins; him, and Irish globe-trotter and sportsman.
The motto of Memo is "the journey is the destination", declined in 4 collections. The Echappées includes six places that range from the chic and bohemian Paris to the heart of Burma. Cuirs Nomades expresses leather notes through six emblematic destinations, from Africa to Italy. Graines vagabondes reveals the natural ingredients which are still rare in perfumery, like sesame. Art Land, meanwhile, pays tribute to mysterious territories transformed by the gesture of man.