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Bienaimé was founded in 1935 by Robert Bienaimé, a visionary perfumer renowned for his talent and expertise. Trained at Houbigant, where he later became director, Bienaimé created iconic fragrances such as Quelques Fleurs. He also drew on his training as a chemist and cosmetology expert to develop promising cream formulas.
Maison Bienaimé was reborn in 2021, while retaining its heritage, under the impetus of Cécilia Mergui, who discovered the brand while browsing an online flea market. Passionate about aesthetics, Cécilia aspires to combine Art Deco style with environmentally-friendly practices. The brand revisits the days when packaging was a durable and artistic object, offering a nostalgic and poetic sensory experience.