<p>The Idralia line by Santa Maria Novella is based on one of the company's historical preparations, combining tradition with innovation for a five-step skin care routine for all skin types. The Idralia face cream with the scent of Rosa Gardenia reinforces the natural balance of the skin, restoring softness, hydration and vitality. Enriched with water and Damask rose extract, this cream cleanses and tones the skin and fights against free radicals that accelerate skin aging.</p>
Born in 1221, the Officina Profumo-Farmaceutica di Santa Maria Novella is considered the oldest pharmacy in the world. Founded by Dominican friars, its history began when they had access to Santa Maria Inter Vineas, a small church outside Florence. There they cultivated herbs and plants in its garden to make medicines, ointments and balms. In 1334, Santa Maria Novella became known for treating a wealthy merchant from one of the most powerful families in Florence. Today the house is known worldwide for its perfumes, candles and "traditional preparations".