Coming from a famous family of artists, Frédéric Malle represents the third generation of perfume specialists. His grandfather, Serge Heftler-Louiche, was the founder of Parfums Christian Dior before handing over the position to his daughter, the mother of Frédéric Malle, who took the artistic direction. In order to relaunch the art of high perfumery, Frédéric Malle founded his brand in 2000 and offers carte blanche to the greatest perfumers of our time, that he had met during his 25 years of experience. Dominique Ropion, Jean-Claude Ellena and Olivia Giacobetti are some of the perfumeurs that have signed his olfactory creations.
Frederic Malle's ambition to restore quality was accompanied by a desire to publish perfumes under their own name and to affirm the status of perfumers as artists. Thus was born the idea of a perfume publisher, by which perfumes are created and published as unique works of art. Frédéric Malle, whose role is very similar to that of a publisher, accompanies his perfumers individually in their efforts to transcend the limits of creation and compose the classics of tomorrow's perfumery.