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Matiere Premiere

Aurélien Guichard, born in Grasse and coming from a family of perfumers for 7 generations, signed around 100 creations before creating his own brand: Matiere Premiere. Iconic ingredients of perfumery such as musk, sandalwood, incense or neroli are revisited in order to exacerbate their unexpected facets, giving birth to "radical" fragrances.
Matiere Premiere extracts its ingredients using the slow perfumery method, in order to treat the materials responsibly. Rose, the perfumer's favourite ingredient, is extracted directly from the organic fields of Aurélien Guichard, who is to date the only perfumer to cultivate and use his own Rose Centifolia.