Lorenzo Villoresi, born in Florence, is doctor in ancient philosophy and biblical philology. In 1991, he created his first fragrance collection that represents his personal interpretation of classic perfumery themes. In 2006, in Paris, he won the prestigious international award "Prix François Coty".
In the olfactory universe of Lorenzo Villoresi, as you travel the roads of the Tuscan merchants of the Renaissance, and more generally the materials, fragrances and colors of Tuscany, the scents of yesteryear mingle with the essences of the Orient. The production is still entirely artisanal, according to traditional perfumery methods. In 2018, the brand founds the Museum of Perfume in collaboration with the municipality of Florence.