Born on the 27th of 1987, Romy Kowalewski founded the brand 27 87 in 2006. Based in Barcelona, the German-born designer teams up with internationally renowned noses such as Mark Buxton to create contemporary fragrances. In order to select the highest quality ingredients, the designer works with local artisans to create fragrances that are both sustainable and minimalist.
Through her creations, Romy refers to this NOW, evoking a visionary "here and now". The bestseller, #Hashtag, is inspired by digitization and the current digital era, while the fragrance Genetic Bliss refers to our DNA and therefore the very essence of who we are.