If March 21st is for the most the beginning of the new season, in several Asian countries, such as Iran, Afghanistan and Turkey, this date also corresponds to New Year. In these regions, Noruz (from Persian "no" - new - and "ruz" - day) is indeed the first day of the year: people start with the great spring cleaning, then buy new clothes and buy flowers.

The festival lasts several days and the main tradition is the Haft Sin: 7 elements whose names begin with "s" are put forward on the table:

  • Sabzeh, wheat germs, symbolizing abundance
  • Samanou, a very sweet dough made of sprouted wheat representing abundance
  • Senjed, the dried fruit of jujube, symbolizing love
  • Sîr, garlic, evoking health
  • Sîb, apples, symbols of beauty and good health
  • Somaq, sumac berries, reminding of health
  • Serkeh, vinegar, symbol of patience
  • Sonbol, the hyacinth flower, recalling the arrival of spring
  • Sekkeh, coins, symbol of prosperity

Among those 7 elements, it is mainly the wheat plants and hyacinth bouquets to animate the houses and the streets, for at least two weeks.

These two symbols of renewal have only recently entered the high perfumery. The wheat notes are extracted from germs or grains of wheat and have different olfactory nuances (green, cereal and aquatic); those of hyacinth, on the other hand, are known for their characteristic odor, their persistence and for their capacity to fix and revive the notes they are associated with.

Discover below our selection of perfumes highlighting these spring notes.