The Idralia line by Santa Maria Novella is the result of one of the company's historic preparations, combining tradition with innovation for a five-step care routine for all skin types. The Idralia eye contour with Rose Gardenia fragrance quenches the thirst of this very sensitive area of the face, restoring its natural balance. Based on jojoba oil, this care moisturizes, firms and fights against the natural aging of the skin. Containing sunflower seed wax, rich in essential fatty acids and vitamins A, D and E, it nourishes, repairs and acts as an antibacterial. Shea butter protects and soothes the eye contour area, while avocado oil reduces dark circles and restores suppleness and radiance.
Born in 1221, the Officina Profumo-Farmaceutica di Santa Maria Novella is considered the oldest pharmacy in the world. Founded by Dominican friars, its history began when they had access to Santa Maria Inter Vineas, a small church outside Florence. There they cultivated herbs and plants in its garden to make medicines, ointments and balms. In 1334, Santa Maria Novella became known for treating a wealthy merchant from one of the most powerful families in Florence. Today the house is known worldwide for its perfumes, candles and "traditional preparations".