Jasmine is one of James Heeley's favorite scents. In the Bubblegum Chic perfume, J.Heeley enhances the intensity of jasmine to make it last over time without altering its natural beauty. The jasmine and tuberose absolute concentrate gives this fragrance strawberry-like red fruit accents. The intense and intoxicating fragrance as a sexual fantasy.
It is in France that James Heeley, a young English designer inspired by nature, discovered the way perfumes are composed. Today, his perfume collection is taking shape following the evolution of his self-taught work, while respecting the traditional art of French perfumery. The know-how of James Heeley is found in the creation of the perfumes and the graphics of the cases.