The intrinsic beauty of nature is revealed both in its irregularities and in its impermanence: the roughness of a rock, the leaves in Autumn... Through its quest for "perfect imperfection", the brand cultivates the notions of alteration, of time passing and evolution.

This philosophy is expressed in particular by the use of raw materials and materials to capture and thereby enhance each fragrance; In this spirit, the brand's laminated iron cases are born from collaboration with collectives of artisans living in Morocco and Mauritania. Rooted in tradition and guided by the natural flow of their environment, these artisans create at their own pace and with meticulousness objects and containers that celebrate know-how and subtly sing the praises of the nature that surrounds them.