Flam, a quaint little port town nestled in the Norwegian countryside, surrounded by red brick cottages and snowy hills, echoes contradictory forces. This duel between hot and cold, summer and winter, is perceptible thanks to notes of jasmine sambac, cashmere wood, aldehyde, and tonka. Like a walk in the fjord, Flam surprises with a fragrance that evokes the magnetic energy of the northern lights and the comforting warmth of a wooden house.
Memo fragrances are the result of a work carried out between the artistic director Clara Molloy and her husband John. The brand, founded in 2007, imagines perfume as a journey and builds its identity around magical destinations and intense raw materials evoking the travel memories of the founders: her, a Parisian poet with Catalan origins; him, and Irish globe-trotter and sportsman.