From its name evoking digitization, #hashtag leads us to question ourselves about the world of digitalization today. This visualization of the connected sphere is accompanied by the metallic vibrations of aldehyde and violet leaves. The fragrance turns out to be a fresh yet smoky combination with notes of Somali incense, Moroccan cedar wood and Landes iris. #Hashtag is a mirror of ourselves but also a companion of modern life installed on a background of cedar wood and musk.
Born on the 27th of 1987, Romy Kowalewski founded the brand 27 87 in 2006. Based in Barcelona, the German-born designer teams up with internationally renowned noses such as Mark Buxton to create contemporary fragrances. In order to select the highest quality ingredients, the designer works with local artisans to create fragrances that are both sustainable and minimalist.