Deified, the result of a collaboration between Sergio Momo and Tony Iommi of Black Sabbath, tells a captivating story. Evoking the essence of heavy rock, this fragrance offers an enchanting duality of leather and spice, like an olfactory symphony. Inspired by Tony Iommi's legendary riffs, each note, from warm saffron to fresh rose and violet, tells a chapter of this bold and timeless sensory experience, leaving a memorable imprint on every wearer.
Founded in Turin in 2007, Xerjoff was launched by Sergio Momo and Dominique Salvo with the aim of blending the most luxurious raw materials to accompany the world's richest lifestyles, combining the craftsmanship of yesteryear, the finest raw ingredients and a contemporary artistic sensibility inspired by the Italian renaissance.
Sergio Momo's interest in the world of fragrance is not the result of chance or sudden passion, but is deeply rooted in his childhood. Born in Turin in 1964, after graduating in arts with a specialization in graphics and design, he settled in London, where he worked in several design and advertising agencies.