Sileno Cheloni, established in Florence in 2010, is based on the profound conviction that perfumery, like any other art form, must necessarily go through a period of entertainment in order to be fully appreciated and admired. The very essence of the brand lies in a profound certainty about the power a fragrance holds over one's life. By connecting people to the power of perfumers, entertainment and art, Sileno Cheloni's main objective is to transform what is initially an invisible art into an unforgettable multi-sensory experience.

With this in mind, he aspires to elevate perfume beyond its status by associating it with various art forms, thus giving it a stronger influence. This vision materializes in the harmonious integration of fragrance with music and other artistic expressions, creating a sensory experience that awakens one's deepest emotions and feelings.