The melodious song of the birds; the water of a fountain flowing gently; the morning dew delicately deposited on each button. Then the perfume that emanates. Every morning, in Grasse, Matiere Premiere's centifolia roses are harvested according to a family and regional know-how. Celebrating in each of his creations a particular material, Aurélien Guichard, from a family of noses for 7 generations, revisits it to highlight or hide some of its facets. Here, the rose appears as an obvious choice. But in the end, it surprises us with its infinite character. Its notes dazzle at the top, where bay pepper and saffron illuminate the scent of the queen of flowers. Then, like a chiaroscuro, patchouli, vanilla and cistus labdanum bewitch and reveal its darker aspect. The most intense concentration of centifolia rose absolute in the world for an extreme, unconditional, fanatical overdose.
A walk in the heart of Aurélien Guichard's rose field. A hymn to raw materials, and more particularly to this flower, which the perfumer cherishes so much. A deep rose, initially fresh with spicy notes, that the heart notes contrast by revealing a powerful intensity. The slow perfumery techniques, responsible and respectful of nature, make it one of the most qualitative roses.
writingNose Team
perfume reviews
An intense and bright but light rose, perfectly balanced with cistus labdanum and spices. In parallel, the patchouli note very well worked and not earthy combines ideally with the whole. A perfume with natural materials of quality very well measured.
writingMark Buxton
journalist opinion
Born in Grasse, Aurélien Guichard is the only perfumer to own his own fields and to produce his centifolia rose. It was only natural that he would one day make a perfume from it. As a tribute to the land of his childhood, the perfumer-creator wanted Radical Rose to concentrate the largest quantity of May rose absolute in the world. As its name suggests, this composition is intended to be a total rose, hyper-realistic, a hyper-rose, in other words a kind of rose in augmented reality with amazing spicy and amber facets.
writingLionel Paillès
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Matiere Premiere
Aurélien Guichard, born in Grasse and coming from a family of perfumers for 7 generations, signed around 100 creations before creating his own brand: Matiere Premiere. Iconic ingredients of perfumery such as musk, sandalwood, incense or neroli are revisited in order to exacerbate their unexpected facets, giving birth to "radical" fragrances.