Jermyn Street is an acknowledgement of what has been backbone of the family business for 284 years - London and floris’s home at 89 Jermyn Street.

The scent brings together a celebration of the immediate world around Floris’s house, where we still develop and sell all the fragrances, with all the diversity and excitement that offers. Jermyn Street in 1730 was a world of enterprise, excitement and migration that brought with it knowledge and opportunity. 285 years later we observe little has changed.

Jermyn Street has the feel of measured and reined elegance understated class and style. This is relected in the fragrance we have created. From the shop on Jermyn Street in St James's, Floris has no need to look far for inspiration.

The fragrance brings together the unhurried pace of a fresh working days morning. The cutting edge galleries du jour where bright young things rise or fall. The upward swirl of smoke on the corner. The fresh, crisp cotton of its renowned shirt makers all beginning with Henry Jermyn.

An iconic modern unisex classic which is infused with the fabric of Jermyn Street throughout the centuries.