<p>The Idralia line by Santa Maria Novella is based on one of the company's historic preparations, combining tradition with innovation for a five-step skin care routine for all skin types. The Idralia exfoliating cream with Rose Gardenia fragrance gently cleanses and exfoliates to remove excess sebum and impurities. With Damask rose flower extract, it purifies while being soothing. Containing sunflower oil, it moisturizes durably, protects and restores radiance. Olive oil acts as an antioxidant, while jojoba oil nourishes and firms. The surfactants and exfoliating granules in this cream help restore skin's radiance and health, ready for your skincare routine.</p>
Born in 1221, the Officina Profumo-Farmaceutica di Santa Maria Novella is considered the oldest pharmacy in the world. Founded by Dominican friars, its history began when they had access to Santa Maria Inter Vineas, a small church outside Florence. There they cultivated herbs and plants in its garden to make medicines, ointments and balms. In 1334, Santa Maria Novella became known for treating a wealthy merchant from one of the most powerful families in Florence. Today the house is known worldwide for its perfumes, candles and "traditional preparations".