Matiere Premiere
Aurélien Guichard, born in Grasse and coming from a family of perfumers for 7 generations, signed around 100 creations before creating his own brand: Matiere Premiere. Iconic ingredients of perfumery such as musk, sandalwood, incense or neroli are revisited in order to exacerbate their unexpected facets, giving birth to "radical" fragrances.