La Vie En Fleurs is a powdery floral fragrance reminiscent of a spring bouquet. It immerses us in a joyful, radiant place where everything becomes light. Let yourself be carried away into this pleasant, sparkling universe, where fruity top notes of raspberry and mandarin combine with a floral heart of iris and peony. At the base, amber, heliotrope and white musk add a more powdery touch.
Bienaimé was founded in 1935 by Robert Bienaimé, a visionary perfumer renowned for his talent and expertise. Trained at Houbigant, where he later became director, Bienaimé created iconic fragrances such as Quelques Fleurs. He also drew on his training as a chemist and cosmetology expert to develop promising cream formulas.