Behind these three numbers lies Francis Kurkdjian’s fascination for the cities of the world and their creative energy. It inspired a bright, vibrant and contemporary olfactory silhouette that invites you to feel the city rhythm, 7 days a week, 24 hours a day.

724 offers a totally abstract olfactory theme composed of shades of white whose textures overlap in an energetic, flowing rhythm.

In the top notes, a fresh, undefined urban accord is perceived. It is the sensation of clean, energizing freshness like the one that emanates from New York laundries at the break of day, formed of bergamot from Italy and the verticality of aldehydes with sophisticated, slightly metallic, effervescent facets.

At the heart of this vertical architecture lies an airy aura conveyed by a bouquet of flowers structured by jasmine absolute from Egypt, sweet pea and mock orange.

In the base notes, this universe of whiteness surrenders to an enveloping, comforting sensation thanks to a sandalwood-white musk accord.