the largest multi-brand beauty store in France
+800 fragrances from +80 brands including :
recommended in more +60 city guide
Villa Primerose
Like a souvenir, the Villa Primerose oscillates between past, present and future. A place of life, experience and heritage, that has been a privileged witness to the rise of Grasse perfumery since 1886, and is now Atelier Des Ors’ place of expression.
A place of expression of this artistic quest, this art of living the perfume. A hybrid and singular place, like our emblem, the seahorse, and, like our fragrances, the bearer of intense emotions and powerful memories.