At Nose, our “MASTERNOSE” and “OFF” videos have enjoyed unprecedented success in deciphering olfactory concepts and fragrance launches. Today, we're delighted to unveil a brand new format: “CHROMATO”.

Inspired by the perfumery term “CHROMATO” (a chemical analysis of raw materials), this format offers a new way of deciphering our brands.

For this first edition, we have chosen an emblematic house that is particularly close to our hearts: Fornasetti.

“I've known and cherished this brand for over 30 years. My mother, an interior designer, introduced me to their objects and wallpapers while I was still living in Canada,” confides Nicolas Cloutier, co-founder and president of Nose.

Founded in Milan in the 1950s by Piero Fornasetti, this house combines a neoclassical and surrealist style, captivating through its handcrafted creations. From furniture and tableware to wallpaper and scented candles, Fornasetti is a veritable ode to Italian refinement.

The house also explores the world of fragrances with a collection of three extracts, each inspired by the Fornasetti story:

Frutto Proibito, a tribute to forbidden fruits,
Immaginazione, an invitation to dream,
Giardino Segreto, a stroll through a mysterious garden. 

Discover the Chromato video on Fornasetti below and let yourself be transported into this fascinating universe.