Ex Nihilo : Latin expression applied to a new and unprecedented creation.

Since its creation, the company has cultivated an outsider's mindset. By offering perfumers a free hand, it promotes a new disruptive and uncompromising vision of perfumery, with no constraints on creation or cost to free their creativity while respecting the house's DNA. It respects a radical ethic: choosing the most exclusive perfumery materials, pushing them to their limits, and not forgetting that the rules were made to be broken...

Ex Nihilo uses the best raw materials, whether they are natural or derived from science. The common thread of these unisex and sometimes unexpected creations: an immediate addiction, evocative scents with an intoxicating sensuality, comfortable and long-lasting trail. A single requirement: to revisit the classics by giving an asperity or an incident to the materials in order to arrive at a unique and modern result, very French