Heritage comes with the beauty of longevity and passion. It’s very rare to be able to step back in time with out having the passing of eras decay and tarnish modern reinventions. Keeping integrity and compassion, is an elegant dance between the then and now. A delicate balance shared between Floris and one of their beloved clientele, Oscar Wilde. Wilde visited the shop in the late 1800s to discuss with the family current local affairs and general happenings around Jermyn Street. Fashioned with dandy and finely polished sophistication, Wilde fastened a single green carnation to his lapel as the final accoutrement for the perfect soigné. A Parisian trend to identify oneself as homosexual. Wilde was a creative revolutionary of individuality, freedom and self. Forward thinking with ideals of the future that others had yet thought about or embraced. His notions of love were expressed through his writing, most passionately, between himself and Sir Alfred Douglas, Star-Crossed lovers, forbidden to love. Desire yearns through corresponding letter and unveiling poetry colliding together with hope of a loving and freer life.

Immerse yourself in the romanticism of "Wilde’" Floris' new Eau de Parfum. Take charge with reckless love, vigour and intention, to indulge an olfactory sense. "Wilde" captures sparkling bergamot and gentle citrus blossom, layered with the spicy combination of white jasmine, ginger and green carnation, an affirmation to Wilde’s love and affection to Lord Alfred Douglas. The warming base of pure sandalwood oil, olibanum and benzoin add a rich sophistication and depth. Understated but with an unmistakable presence.