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Santa Maria Novella

A word from the founder

Santa Maria Novella

"Florence is a living city, in constant movement and full of sounds. These sensations suddenly change in the historic boutique of the Officina Profumo-Farmaceutica di Santa Maria Novella. The outside noises are attenuated, the air is impregnated with a thousand scents. Here, time begins to go backwards, to 1221." - Renato Bianco
Santa Maria Novella
  • Perfumes
  • Home fragrances
  • care

Collection

Perfumes

The perfumes of Santa Maria Novella invite you on a true sensory journey through eight centuries of history and expertise, originating in 1221 within one of the world's oldest pharmacies, the Florentine house perpetuates the apothecary art by combining the precision of traditional formulas with a constant pursuit of excellence and balance, with each fragrance expressing this rare connection between heritage and modernity: compositions built around natural ingredients of exceptional quality, where artisanal rigor meets Italian elegance, from the Firenze 1221 edition, a tribute to its origins, to the new iconic Eaux de Parfum and Eaux de Cologne, Santa Maria Novella celebrates a perfume art founded on memory, beauty, and transmission.

Brand universe Santa Maria Novella

Collection

Home fragrances

The creations for the home by Santa Maria Novella extend the art of perfume beyond the skin, transforming each space into a sensory experience; candles, diffusers, scented ceramics, and wax tablets showcase craftsmanship passed down since the 13th century, where the beauty of the gesture meets the precision of the trail, with the Pot Pourri, a symbol of this heritage, crafted according to a secret and unchanged recipe for over two centuries, remaining a global icon of interior fragrance.

Brand universe Santa Maria Novella

Collection

care

Santa Maria Novella's body and hair care products transform daily routines into rituals of well-being and beauty, inspired by nature and inherited from centuries-old apothecary expertise, combining the richness of botanical ingredients with the delicacy of refined textures; from classic soaps to contemporary formulations of the Firenze 1221 collection—liquid soaps, bath gels, and fluid creams—each creation celebrates the fusion of Florentine tradition and modern cosmetic science.

Brand universe Santa Maria Novella

about

FLORENTINE HERITAGE

For eight centuries, the Officina Profumo-Farmaceutica di Santa Maria Novella has been perpetuating a tradition born in the gardens of Florence and shaped by the knowledge of the Dominican friars. From the Acqua della Regina, created for Catherine de Medici, to today's botanical preparations and fragrances, each creation embodies a dialogue between science and beauty, memory and modernity. Perfumes, candles and traditional remedies continue the original spirit of the officina: to offer through plants a refined and timeless art of living.

Santa Maria Novella about
Catherine de Medici
Santa Maria Novella

Catherine de Medici

History of a royal fragrance
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The origins
Santa Maria Novella

The origins

Discover the history of the oldest perfumery
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I giardini Medicei
Santa Maria Novella

I giardini Medicei

New Santa Maria Novella collection
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The museum-shop
Santa Maria Novella

The museum-shop

The history of Santa Maria Novella in buildings
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