Let's go back to 1870, when William opened his barbershop on Jermyn Street and began doing hair for many of Mayfair's young people. Quickly establishing connections with London's elite, this skilled barber was inspired by his trips to Turkish baths to create his very first perfume, Hammam Bouquet. It didn't take long for demand to come in from his customers, and William responded with enthusiasm.

William was appointed court barber and official perfumer to Queen Victoria, thanks to his ability to design unique and exquisite fragrances, earning his reputation this prestigious acclaim. Upon his passing, Queen Alexandra granted Mr Penhaligon his first Royal Warrant in 1903.

During the reign of Queen Elizabeth II, Penhaligon's had the honor of being awarded two further Royal Warrants, one from the Duke of Edinburgh in 1956, and the other from H.R.H. the Prince of Wales (now His Majesty the King) in 1988.