The Iles Formula haircare range was conceived by a woman for women. Wendy Iles, who has had over 4 decades at the top of her field in hairdressing, wished to developed a minimalist haircare collection that produces maximum results. The outstanding performance of this collection is visible from the first application: the groundbreaking formulas contain powerful healing ingredients that instantly repair hair right from the first use.
Such ingredients have been personally sourced by Wendy from all over the world: active vegetal root juices, pantothenic acid, tucuma palm, pracaxi oil, silk proteins are just a few of them. Blended together, they develop the most powerful complexes, which are the key of Iles Formula collection's spun-silk hair finish.