Halfeti's name is inspired by a small village in the province of Şanlıurfa in the Southeast Anatolia region of Turkey. In this village where black roses grow, the journey begins. The bergamot evolves along the way to give way to cinnamon and spicy rose. The journey ends with sandalwood, vanilla and the union of leather and oud, in distant lands.
The founder of the brand, William Henry Penhaligon's, arrived in London in the 1860s to make a fortune and thus began his illustrious career. Creative and ambitious, William was inspired by the scents of the Turkish baths of the neighboring Jermyn street and created his first perfume, Hammam Bouquet, in 1874.