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Bienaimé

A word from the founder

Bienaimé

"To revive an old brand, you have to respect its history because that's where its richness lies." - Cécilia Mergui
Bienaimé
  • Perfumes
  • Care

Bienaimé

Perfumes

Bienaimé perfumes extend the spirit of a house founded at the beginning of the 20th century, where each composition is based on the clarity of materials and the accuracy of accords, cultivating a taste for readable formulas built around ingredients chosen for their quality and evocative power rather than for effect, featuring the transparency of natural flowers, the roundness of musks, the gentle warmth of resins and powders, with nothing demonstrative: each perfume seeks the balance between structure and sensation, between memory and presence on the skin.

Brand universe Bienaimé

Bienaimé

Care

Bienaimé skincare aligns with the house's ethos: simple, precise formulas designed for the pleasure of touch as well as effectiveness, featuring fine textures, subtle scents, and ingredients chosen for their purity and tolerance, ensuring hydration, soothing, and protection without excess, embodying an artisanal approach to care where attention to the skin parallels that given to the material.

Brand universe Bienaimé

about

POETIC HERITAGE

Bienaimé celebrates the timeless elegance of Art Deco and the heritage of poetic perfumery. The house revisits a golden age when bottles and cases were thought of as works of art, durable and refined. Inspired by nostalgia and the desire for responsible luxury, her creations offer a sensory experience where past and present meet, between emotion and modernity.

Bienaimé about
Meeting with Cécilia Mergui
Bienaimé

Meeting with Cécilia Mergui

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Transparency first and foremost
Bienaimé

Transparency first and foremost

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Combining the love of beauty and the planet.
Bienaimé

Combining the love of beauty and the planet.

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