Discover Reservation in the latest episode of “On Tour with Nose.” Presented by Francesco Ragazzi, this young brand merges the aesthetic of a dream hotel with the art of perfumery to create a unique sensory experience.
Reservation: when imagination becomes an olfactory universe
The brand’s world takes the shape of an imaginary hotel, somewhere between Los Angeles and Palm Springs—two cities that share the same warm light, relaxed luxury, and architecture that flirts with fantasy. Each fragrance in the collection is a room within this hotel. An idea, an atmosphere, an experience to inhabit.
Suite 909: a legendary room
The name comes from Daft Punk—“909,” a reference to the Roland TR-909 drum machine that shaped a large part of modern electronic music. Francesco Ragazzi embraces the symbolism of the number: it embodies a certain idea of perfection, timelessness, and legend. A suite that seems to have always existed somewhere.
Suite 909 is Francesco Ragazzi’s ideal hotel room—a blend of Amman, Tokyo, Chateau Marmont, and Hotel Bel-Air. These places share a common thread: a form of understated sophistication. No ostentation, just a presence that makes itself felt the moment you step through the door. That is precisely what the fragrance seeks to capture.
Woods and spices
Suite 909 is built around a carefully selected trio of woods: Georgia wood, Akigalawood, and cedarwood. Three textures, three dimensions. Georgia wood brings a dry, familiar warmth; Akigalawood—a synthetic ingredient developed by Givaudan—introduces a spicy, slightly peppery facet, almost oud-like without actually being oud; cedarwood anchors the composition with its classic verticality.
Black pepper ties everything together. Spicy, vibrant, and subtly sharp, it provides the freshness that keeps the composition from becoming heavy. It is what creates the impression of fresh air in a perfectly maintained hotel room—that precise feeling Francesco Ragazzi wanted to capture: walking into your suite and sensing that everything is exactly where it should be.
Suite 909 is a woody, spicy fragrance—dry and sophisticated. Neither floral nor gourmand, it fully embraces its architectural character. Like a well-designed hotel suite: every detail considered, nothing unnecessary.
Why wear Suite 909?
Suite 909 is for those who wear fragrance the way they inhabit a space—with intention and consistency. It is a scent for people who know what they want and can recognize the quality of a material without needing it explained. Unisex by nature, and designed to be worn year-round.
Discover Suite 909 and the Reservation universe in our selection below.
