Initio unveils their new Collection: Supercharged, an olfactory exploration conceived as a trigger for energy and sensation. An approach to fragrance nourished by a neuro-sensory reading of materials, where accords are designed to act on perception as much as on the skin.
Developed from research into the links between olfactory structure and emotional responses, the collection explores how certain compositions can amplify attraction, intensity, or confidence. A more reactive perfumery, conceived as an immediate experience.
It brings together two creations, designed as two complementary intensities:
Wild Rush unfolds a vivid, taut energy around juniper and cedar, evoking mental clarity, momentum, and determination.
Sugar Blast explores a more enveloping sweetness, where vanilla and musk create an impression of immediate attraction, sensual comfort, and a sense of letting go.
