Since its creation, Initio Parfums has been shaking up the rules with its bold “neo-perfumery” approach, based on research into the effects of molecules on the senses and emotions.
Initio stands out with an approach where perfume goes beyond simple olfactory pleasure to become a real tool of influence. With the Carnal Blends collection, the house explores the sensory power of certain molecules, such as Hedione, known to activate an area of the brain linked to pleasure and attraction.
With Can't Get Enough, the collection is enriched with a new chapter inspired by obsession. The brightness of pink peppercorns opens onto a gourmand heart blending caramel, lychee, rose, and an overdose of hedione (activation of desire). At the base, voluptuous vanilla prolongs this addictive spiral: a gourmand and fruity floral that transforms pleasure into obsession, and obsession into an irrepressible need.
