What is storysmelling?


1. The faculty by which the mind stores and remembers memories by smell. “Fragrances trigger my favorite moments together, they put me right back where I was”

2. A thrilling moment remembered from the past and told in the present. “I will never forget the first time I was mesmerized by his perfume”

When we empower you to attract moments that turn into memories, your mental poetry is unlocked. We don’t want you to remember facts, we want you to remember feelings and share those with the world. Triggering those butterflies everytime you catch a whiff of our perfume. That is what we call storysmelling.

If Fugazzi is about making memories, then those memories should be able to sell the product. What if we used highlights of every memory [true or fiction] to help you feel the emotions and details? From nose notes to décor and context. Spoken words to thoughts.

Example: Perfume 1 – nose notes: X, Y and Z. Memory – vacation love Copy – fiction summer story

Example in a story: “I knew it from the second I laid eyes on him. He was going to be a problem. One of the good kinds, I mean. He looked amazing, as if God himself brushed his hair and an exterior design picked his eye color to match my dreams. But it wasn’t the looks that got me. It was that irresistible smell of X and Y, with a hint of Z. I knew immediately that I would never be able to forget that smell again. And as his hand touched my thigh while he was driving us to the beach at midnight, I hoped it would last forever.”