Founded in 2007, Friendly Fur is a Berlin-based brand that respects the environment through a responsible and natural approach using vintage fur in design objects, accessories and fragrances. The A rebours fragrance is an ode to the chypré perfumes of yesteryear, coated with a unique case every time.
The use of "real" fur comes from a deep respect for nature and the environment. The skins are collected by hand with the same rigor wild strawberries are harvested in a wild forest. At the same time, each skin is a vintage piece that is recycled and reutilized by the brand to create accessories and fragrances.