Once upon a time... Dylan was exploring his favorite stores and brands again online. Seemlessly shifting from Instagram influencers to webshops and fashion magazines, until he got inspired to go shopping and buy himself some new self esteem.

Driving through the PC Hooftstraat, he ended up at his favorite store: FOUR. They always have what he likes and everytime he buys an item there, everyone compliments him on it.

His friends in his free time, his colleagues at work, but more importantly the girls when he goes out.

He works at a corporate, but can’t wait to become an entrepreneur. He has goals, dreams, ambition and drive, but he’s just waiting for the right moment, the right idea and the right person. That spark of inspiration.

Wearing labels helps him stand out in the crowd, or so he thinks. But it mostly helps the brands grow and not himself. When he takes the clothes off, he is back to basics and simply just him. He wishes that there could be an item that would give him the same confidence as a designer bag, but would become part of his own brand. Something people would recognize as part of him, but that couldn’t part from him even if they tried.

One day, he went out and saw a girl in the spotlight of the club. She looked amazing, without a single label on her. Her energy was radiant, her confidence peaking. There was something about her and when she walked by, one single sniff of her perfume was enough to last forever. It was instantly a memory he couldn’t forget. And as she disappeared, he remembered the impact of that one single moment and decided that he wanted that superpower for himself.

Of course he already had perfumes, a whole bunch of them. But nothing like this. They smelled good when he put them on, but they were gone before he hit the club. And they sure as hell didn’t mesmerize anyone the way he was hypnotized by her. This was a gamechanger.

The next time he came to shop at FOUR he couldn’t decide what to buy. New shoes, new shirt, new bag? Nothing added up to the impact he was looking for. So when the cool four kid asked him what he was looking for, he asked if they had perfume.

The cool four kid started to smile and grin and with a little humble brag he said. We have EXACTLY what you are looking for. Unveiling the Fugazzi collection that would change his life from that moment on.

Dylan explored all possibilities and destiny matched him with Perfume 1. They belonged together and wouldn’t want to be apart from each other ever again. He found his Cleo. And as he got ready for the weekend, he decided to dress down a little. Still cool, still fashion, still tasteful. Just less logo’s and less colors and less loud. His perfume was gonna do all the talking.

At work, he saw people acting different, looking different and coming closer. But they didn’t say too much. His friends also gave him different but better vibes than usual, as if he had a good hairday or something.

But once he stepped into the club, he could really feel the true potential of his new superpower. Every girl that got close to him, simply didn’t want to leave. The compliments came in one after the other, feeding his character, his energy, his appeal and his confidence. Finally showcasing the best version of himself, which resulted in a night he would never forget, and a smell that triggered the beautiful emotions every time he sprayed it on.