In 2021, Australian fashion and retail entrepreneur Yasmin Sewell decided to found her own fragrance brand. With a long-standing passion for self-care and trained in Reiki, she is developing a collection of multi-dimensional wellness fragrances made from medicinal plants and flowers.
Each fragrance contains a particular source of energy that is reflected in the powerful colours of the bottles. Each contains a supercharged Herkimer diamond crystal, infused with energy by therapist Louise Mita: they cleanse, amplify and increase energy. The earthy spell of iris absolute mixed with thorny rose in Witchy Woo, the positive waves of cedar in Magnetic 70 or the soothing notes of sandalwood and water lily in Free 00... Each fragrance has its own energy.