Originally from Canada, Frédérique Labadie grew up in a natural and simple environment. She has been immersed in the "self-care" culture for years: "I have always seen in the kitchens and bathrooms of my family and friends countless pills, vitamins, omega capsules, ampoules, but also creams and serums that I have often wondered if they were really natural, useful and effective. Living in Europe with her 4 children for 20 years now, she has observed that a phenomenon of identical overabundance has accelerated in recent years and that from the profusion was born confusion. "I have observed that the plethora of products offered by the different actors, the constant novelties and the over-promising and sometimes misleading speeches sowed confusion and sometimes doubt in people's heads, that the quality of the formulas was not always up to scratch and that eco-responsibility was not a truly central concern. Working in a multinational company myself, I began to feel disconnected from all these falsely premium brands engaging in "green washing" practices.

She shares this observation with many of her friends who also find it increasingly difficult to adhere to the discourses of the wellness and beauty merchants. The idea of creating a trusted brand that meets her own criteria of quality, eco-responsibility and aesthetics, begins to make its way. It was an encounter that made her take the plunge. In 2018, she met Philippe Guillermic, a naturopathy and Korean medicine enthusiast. Director of design and creation for major hotel, luxury, cosmetics and urban wear brands, he was also then co-founder of Cosmydor, a luxury artisanal cosmetics brand.

Driven by the same desire to create a premium brand of global self-care, they opted for an approach combining the best of bioactive cosmetics, the best of micronutrition and comfort aromatherapy. Accompanied by Nara Nairi, a doctor and expert in micro-nutrition, they wrote an extremely strict set of product specifications that would be the starting point of this adventure. After two years of study and research based on the conviction that beauty and well-being are a whole, and that there can be no confidence without requirements, DAYS OF CONFIDENCE was born.

If Frédérique is hyperactive and eager to learn and meet new people, Philippe is more interested in observing and contemplating the world and nature. "We are permanently both ultra-connected to the effervescence of very rich multicultural environments and disconnected from the permanent hubbub of the cities. We live between Madrid, Paris, Biarritz and a small village in Normandy. It is here that we have set up our creative workshop where we develop the specifications of our formulas as well as our packaging and the entire visual universe of our brand. If our travels and encounters inform us about the needs and desires of women and men concerned about their well-being and the health of their skin, it is always in nature and silence that we find our inspiration. Perhaps it is the fact of having an acute awareness of both the strength and fragility of this nature that we do not compromise on the eco-sourcing and eco-design of our products which, along with effectiveness, are the keystone of our formulas."

THE EXPERT: DR. NARA NAIRI, DOCTOR AND NUTRITIONIST

Dr. Nara Nairi acquired her knowledge during a multifaceted training at the Moscow Medical School (Russia), the Faculty of Pharmaceutical and Biological Sciences of Paris V (France) which were followed by 7 years of enriching experience in the pharmaceutical industry in France and in the UK. She also holds a Master's degree in Law, Economics and Marketing of Health Industries (University of Paris XI, France). A few years ago Dr. Nara Nairi specialized in micronutrition and nutrition having obtained a DU at the Faculty of Medicine of Burgundy (Dijon, France) and opened in London her private consultations in functional medicine, micronutrition, nutrition and micro immunotherapy with a holistic approach whose goal is to optimize the overall health condition. Her patients benefit from personalized recommendations, individual follow-up and can rely on her advice and expertise along their path to recovery and optimal functioning.

Dr. Nara Nairi teaches micronutrition to physicians in different countries around the world. She is also a consultant for pharmaceutical companies and private hospitals. Convinced of the power of nature and our innate and programmed ability to heal, Dr. Nara Nairi brings their powers to the service of her patients and the projects she works on.

Dr. Nara Nairi lives between London and Paris and is fluent in French, English, Russian and Italian.