Only 9% of the world's plastic waste is recycled, and 83% of the world's water is polluted by microplastic. Microplastics are these mini particles (<5 mm) of plastic material that disperse in the oceans, contaminate the air, soil, rivers, lakes, the marine environment but also certain foods...

Extremely harmful to the environment and toxic to the body, plastic is still present in most beauty products. La Bouche Rouge is categorical: zero plastic! The brand was founded in 2017 with a mission: to end the use of plastic in the beauty industry, thus launching blue beauty.

It is banned from all products, from formulation to distribution, supply chain, production and packaging.