Francis Kurkdjian considers that he has no particular olfactory style, but rather tries to capture the spirit of the times. This is the origin of his concept: the olfactory wardrobe. He was inspired by his grandfather, a tailor, who always had one outfit for indoors and one for outdoors, and changed them as soon as he got home. This is why, when he became a perfumer, he chose to conceive perfume as a garment, to give men and women the freedom to choose, to live several lives.

It has become important today to find the right perfume, for every moment of life and not to be attached to a single perfume. Like fragrances, we are not the same throughout the seasons: our olfactory wardrobe allows us to express different facets of who we are. Building a wardrobe means creating a dialogue between oneself and one's perfume.

Some of the followers of Baccarat Rouge 540, the Maison's emblematic fragrance, will wear it as their only fragrance throughout their lives; others play with the maison's different ranges. From an intense and leathery scent to a very fresh and luminous one, changing depending on where you are, where you are going, your mood, exactly as with fashion.

Francis Kurkdjian's scents are known for their perfect balance, which leave their distinctive scent when you leave a room: a light and an emotion that remains...