When The Laundress paired fine fragrance with its unrivaled detergent formula, laundry was forever changed. A decade later, No. 10 arrives to herald the era of truly luxurious laundering. No. 10 is a provocative, original scent developed by The Laundress co-founders Gwen Whiting and Lindsey Boyd.

Developed with a perfumer for over two years, No. 10 meets combines The Laundress co-founders’ personal fragrance passions, such as Lindsey’s love for light baby colognes with fresh, clean, and sudsy notes, and Gwen’s preference for spice, incense, and “church-y scents.”

Musk is a favorite of both and a staple of all The Laundress scents. “I always recommend adding musk to your fragrance on a first date – but only if you want a second date!” says Lindsey. When applying musk, she warns, also apply caution. “Musk can be a bit animalistic, but in the No. 10 accord, it’s softened and smoothed out by the flowery, powder notes since this is laundry after all!” “In all our scents, musk is that little surprise,” explains Gwen. “You might not sense it in the bottle, but it always comes through in the wash and then lingers on clothing and linens.”

Products in the No. 10 collection will be available starting in July 2014 and includes:

  • No. 10 Laundry Detergent Our renowned (and loved) Signature Detergent, an all-purpose, triple-concentrate laundering formula that whitens, brightens, preserves color and removes stains naturally.
  • No. 10 Fabric Conditioner Our plant-derived fabric softener that decreases drying time, reduces wrinkles, and eliminates static cling.
  • No. 10 Fabric Fresh A nontoxic formula with antibacterial properties that adds scent while removing odor.

All The Laundress products are made with nontoxic, biodegradable, and allergen-free ingredients and free of petroleum, SLS, phosphate, phthalates, dyes, and animal by-products. All The Laundress products are tested on Gwen & Lindsey!