The saying, “Don’t knock it until you’ve tried it,” is commonplace with the words guiding us to give something a go before we pass judgment. But when misconceptions circulate we may make a decision about a product, or even a whole product category, before giving it a chance.

The French Swedish duo, Alban Mayne and Svante Holm, behind the consciously crafted beauty bar brand, Beauty Disrupted, are smashing some of the myths that have held people back from opting into beauty bars and out of traditional liquid shampoos and conditioners.

Common misconception #1: Shampoo bars dry out hair

Just like some liquid shampoos dry out hair there are beauty bar brands on the market that lack nourishing ingredients. With Beauty Disrupted’s bars it’s not about what they take out to protect the planet (all their bars are completely free from harsh ingredients such as parabens, phthalates, SLS & SLES, and drying alcohols) it’s about what they add in.

Each of their collections are crafted with the most nourishing and caring natural ingredients. Take the shampoo bars in their Amazonian Amour collection for example. They include sustainably sourced organic Inca Inchi oil from Peru. The Amazonian plant has long been valued by the local people for its high fatty acid and protein content. When used in Beauty Disrupted’s shampoo bars it helps smooth hair scales and sheathes cuticles for smooth, soft and glossy locks. All their shampoo bars also include moisturizing Cosmos natural glycerin that not only keeps hair strands moisturized and frizz-free, it makes them stronger.

Their prized formulas recently led the beauty and fashion bible Vogue France to recommend Beauty Disrupted’s shampoo bars “for the hair of your dreams.” There are no parched tresses with these bars.

Common misconception #2: Shampoo bars don’t lather as well as regular shampoo

We all love a good lather and there’s definitely something satisfying about getting sudsy. Beauty Disrupted has prioritized a creamy, nourishing lather and their bars create a very luxurious foam. That said, while most people associate the ability to lather up with cleanliness, in traditional shampoo harsh chemicals are often used to create that bubbly effect. Those chemicals are not only bad for you and the planet, they also strip the hair of moisture. Harmful sulfates found in many shampoos also feature in common household cleaning products - not the kind of stuff you want to use on your scalp. Rather than using drying ingredients, Beauty Disrupted uses nourishing and moisturizing natural ingredients to gently clean both hair and scalp, while providing a surprisingly rich and luxurious lather that gets rave reviews from consumers and beauty press alike. Or to quote the beauty experts at L’Officiel, “Beauty Disrupted’s foam is unrivaled in the world of solid haircare products.”

Common misconception #3: Conditioner bars aren’t moisturizing enough

Beauty Disrupted’s French and Swedish founders spent two years researching and testing their conditioner bars to make sure they would stand up against the very best high-end liquid counterparts. The company chose only top ingredients like sweet organic almond oil from Provence, which is a rich source of Vitamin E and is known for its nourishing properties. It gets absorbed very easily and thus reaches deep into the scalp to nourish it from within. It also acts as an excellent moisturizer and is well-known for softening, repairing and strengthening hair. But the star ingredient of Beauty Disrupted’s conditioner bars is the deeply moisturizing and repairing Cosmos Certified Phytosqualane from Provence. Phytosqualane is an ingredient sourced from olives grown in the South of France. It creates a protective film on hair, moisturizing and softening it, with each use. It works wonders on natural hair as well as on treated hair.

The formula of each collection is also fine-tuned to reflect the environment it embodies. For example organic pine tree extracts in Alpine Glow bars are dedicated to mountains and glaciers. Fucus algae from Brittany and Calabrian bergamot are part of the blend for the Ocean Magic bar.

Vogue Scandinavia recently featured Beauty Disrupted’s conditioner bars and concluded: “There are brands that are taking it to the next level, and that is the case for Beauty Disrupted.” Here at Nose, we agree 100% with Vogue’s verdict!