For Goldfield & Banks, perfume is an art in itself. While Gabrielle Chanel said that you should wear perfume where you want to be kissed, some places actually hold perfume better than others. The main thing is to put it on according to your needs and your style. The neck or décolletage, close to the nose, are perfect for smelling your perfume throughout the day. However, it is important not to spray perfume on the pearls, as it could damage them. Wrists, which are often in contact with surfaces, are not ideal places to apply perfume. Dust will deteriorate the fragrance, making it weak or less pleasant. If sleeveless tops are worn, perfume can be sprayed on the shoulders. Close to the nose and constantly in the open air, the perfume will develop an airy trail, where all the notes can be expressed. For a long lasting hold, it is best to apply the perfume on the hair. On a brush, spray and then shake for a few seconds so that the alcohol evaporates. Brush your hair. This way, the fragrance will last all day, even overnight. The founder of Goldfield & Banks, Dimitri Weber, particularly likes to spray his perfume on a blank white shirt. For him, perfume is synonymous with cleanliness. Like hair, the fabric holds the fragrance well and makes it last all day. Be careful not to spray perfume on silk, as it can leave stains.