The Ulrich Lang perfumery brand was founded in 2002 after the reunion between the founder and his long-time friend Britt Biegelsen, with whom he worked in art publishing in New York. Ulrich Lang's concept mixes his two passions: contemporary photography and niche perfumery. Together, they built a line of 7 unique fragrances, sold worldwide. Apsu, its iconic fragrance, is an ode to green notes enlivened by a banana scent.
After holding several job positions in perfumery and art publishing, Ulrich Lang became interested in the link between contemporary photography and high-end perfumery. He therefore started different collaborations with artists, who have inspired both ithe nnovative fragrances and the contemporary packaging.