The Etro fabric brand was founded in Milan in 1968 by Gerolamo "Gimmo" Etro. Its first signature was the paisley pattern, and the variations on this theme. Its artistic director Jacopo Etro tells he began visiting the family archives as a child and spent many hours getting inspired by the fabric designs and experimenting his own style.
The Etro fragrance collection is inspired by the ancient decorative tradition, which can transform even the most banal object into a work of art. Its bright and multi-faceted accords are in perfect harmony with the cosmopolitan spirit of the house.

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