Ulrich Lang New York
The Ulrich Lang perfumery brand was founded in 2002 after the reunion between the founder and his long-time friend Britt Biegelsen, with whom he worked in art publishing in New York. Ulrich Lang's concept mixes his two passions: contemporary photography and niche perfumery. Together, they built a line of 7 unique fragrances, sold worldwide. Apsu, its iconic fragrance, is an ode to green notes enlivened by a banana scent.