In 1870, Jean-Henri Fabre was astonished by the way in which male butterflies locate females from a considerable distance. He hypothesized an olfactory signal, as Darwin had done before, but it was not until the following century that this substance was isolated in the silkworm: pheromones. These volatile molecules constitute a real coded message indicating social status and sexual maturity in animals. In this way, a wounded fish will warn its congeners to flee from a threat. In mammals, pheromones signal territorial rights, social status and physiological state, and play a role in sexual attraction. It is a real means of communication for them.

The presence of pheromones in humans is a controversial topic. Some claim that these volatile molecules influence the behavior of individuals, particularly sexual attraction, choice of partner and desire.

Patrick Süskind, in The Perfume, writes, "Who mastered smells, mastered the hearts of men." Initio is about revealing the power of attraction in each person. By combining the power of nature with science, Initio uses naturoprint, a supermolecule that gives confidence to the wearer. Two of the five collections are developed around this theme.

The Absolute line plays with the power of pheromones, reproduced by amber and musk, and the influence of aphrodisiac effects of fragrances. Blessed Baraka, made of rare and powerful ingredients, is an explosion of vanilla to a sensual and animalic white flower. Absolute Aphrodisiac is another type of animalic floral, where the meeting of castoreum and marshmallow transport us into a second state.

The Carnal Blends line presents four fragrances made of 50% hedonium. Derived from magnolia and jasmine, this material activates a brain region involved in hormone management. German researchers have proven the link between hedione and the activation of pheromones, creating attraction and seduction, playing on the libido and giving confidence. Side Effect is a woody leather with the flavor of liquor and cinnamon, transporting us to a club atmosphere. High Frequency conveys a sweet almond, while Atomic Rose surprises with its fruity rose, where lychee and vanilla bring an exotic note. Finally, Psychadelic Love offers a more molecular rose, where the heliotrope turns our heads to the point of madness.